SEO 101
How to Rank Higher and Get More Customers

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Is Your Business Showing Up on Google?

If your business isn’t showing up on Google, you’re losing customers to your competitors—period. In today’s digital world, search engine optimization (SEO) isn’t a luxury; it’s a necessity. Whether you're a local business looking to attract customers in your area or an online brand trying to scale, SEO helps you increase visibility, build trust, and drive more traffic to your website.

At the KANSO creative, we specialize in helping businesses just like yours rank higher on search engines, get found by the right customers, and ultimately, grow. Here’s a breakdown of how SEO works and how you can start improving your rankings today.

What is SEO and Why Does It Matter?

SEO is the process of optimizing your website so search engines like Google can easily find, understand, and rank your content when users search for relevant terms. Without SEO, your site is just another hidden page on the internet. With the right strategy, it becomes a powerful lead-generating tool that brings in customers 24/7.
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3 Key Factors That Influence SEO Rankings

1️⃣ Keywords: Speaking Your Customers’ Language Customers search for businesses like yours every day. But if your website doesn’t include the words and phrases they’re using, you won’t show up in search results. Identifying and using targeted keywords throughout your site (headlines, body text, URLs, image alt text) is key to getting found.
🔥 Quick Tip: Use free tools like Google Keyword Planner or Ubersuggest to find the best keywords for your industry!

2️⃣ On-Page Optimization: Making Your Website Search-Friendly Once Google finds your site, it needs to understand what it’s about. This includes:
  ✅ Title Tags & Meta Descriptions – These are the first things people see when your page appears in search results. Make them clear, engaging, and keyword-rich.
  ✅ Headings & Subheadings – Use H1, H2, and H3 tags to structure content and make it easy to read.
  ✅ Fast Load Speeds – If your website is slow, visitors will leave—and Google will rank you lower.

3️⃣ Local SEO: Own Your Local Market If you’re a brick-and-mortar business, local SEO is your best friend. 46% of all Google searches are looking for local information, meaning people near you are searching for your services right now!
✔️ Claim & Optimize Your Google My Business Profile
✔️ Use Location-Based Keywords (ex: “best bakery in Hickory, NC”)
✔️ Encourage & Respond to Customer Reviews.

Your marketing and advertising are the platforms to tell your story consistently. From social media posts to email campaigns, your brand’s story should flow seamlessly across every channel. Keep your tone, messaging, and visuals cohesive to reinforce your message and build trust with your audience.

Want to Rank Higher & Get More Customers? We Can Help!

SEO takes time and strategy, but we do the heavy lifting so you don’t have to. Our SEO services ensure your website is:
✅ Fully optimized for search engines
✅ Targeting the right keywords for your audience
✅ Built for long-term growth and visibility

💡 Ready to get found by more customers? Let’s build your SEO strategy today!

📩 Reply to this email or schedule a consultation to learn how we can help your business rise in search rankings.

Let’s make 2025 the year your business gets noticed, grows, and thrives. 🚀
Let's Get You Seen